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About

My Story

It started when I was a little girl. While my mother would be making lunch or folding laundry in front of the latest episode of All My Children, I would sneak up into her bedroom, close the door, and open up the special drawer in her armoire. In it was the softest, silkiest, prettiest things I had ever seen. There was lace and chiffon, silk and charmeuse. And each one was as pretty as the next. Sometimes I would lay them all out and wonder what in the world she wore them for (little did I know…), but I would always try one on and dance in front of the mirror. And magically, the second I slipped on that silky little nothing, I felt beautiful. My hair was likely in ratted pigtails, there’s a good chance there was dirt under my nails from the tree I probably climbed earlier that morning, but all those factors didn’t matter because, deep down, I felt pretty.

Somewhere along the way, my definition of beauty changed. I began to be influenced by media and pop culture that told me that being beautiful was not about how I felt about myself, but about how I looked. And in order to look beautiful I had to be tall and thin, not too thin, though, just thin enough…and slightly toned, but still with some curves. And all that could be accentuated by certain things I wore or how I did my hair and makeup. The list went on and on about how I felt I need to look in order to be beautiful. I know you can relate. Because you live in the same world I do. The world of Redbook Magazine, J. Crew catalogs, The Real Housewives, MTV music videos, and reality TV shows that are focused on nothing but transforming how a woman looks. And somehow in the midst of it all, in the name of trying to defend our beauty, many of us have turned to the wrong things.

I’m here to tell you that you are beautiful. Just as you are. Those stretch marks on your belly are proof that you gave life to another human being. The wrinkles on your face are the markings of a life full of lots of laughter. And the extra pounds? Who cares. We all have a few of those.

I want to help you rediscover your beauty. I want to help you reclaim your femininity. I want you to realize that you can be confident in your own skin, just the way you are. Because I believe...

In creating a society where women feel confident enough to embrace their femininity without feeling like they have to give up their strength and dignity.

I believe in helping women embody a radiance that is undeniable and a beauty that is to be reckoned with.

I believe in honoring the struggle of womankind while recognizing the irreplaceable and imperative role of delicacy and strength that she plays in the world.

I believe in empowering women to be confident in who God has made them to be.

And lastly, I believe in her story. That she has a story to tell. That her story holds incredible value. And that, above all else, her story needs to be heard."

- Alicia